In the event industry, clients are always looking to do something new and different, or at least put a unique twist on practices that are tried and true. Enter the Un-Conference.

Two weeks ago I had the pleasure of attending one of these in Orange County at The Ranch at Laguna Beach. The event was put on by SITE SoCal in partnership with Haute Dokimazo. SITE stands for Society for Incentive Travel Excellence and its mission is to strengthen and inspire the leaders of this amazing industry. Haute Dokimazo is a new kind of event conference that is fully participant driven. It is run by Corporate Event Marketer.

The day was amazing, and not just because of the gorgeous property we were on.